"Hyundai is awesome" - Honda CEO

Honda’s CEO, Takanobu Ito has said he sees Korean manufacturer, Hyundai as a huge threat to the future of Japanese automakers. The Korean firm has seen strong sales growth across the world in the last few years and it is currently the top selling manufacturer in the UK for retail sales. “Hyundai is awesome,” said Takanobu. “They are undoubtedly a threat because their products are cheap, and the