Dodge brand to be axed (EU)

The Dodge brand is likely to be dropped from the Chrysler Group’s European line-up as part of Fiat’s new plans for the company, to be announced in mid-November. Dodge was launched in Europe in 2006 but failed to match Chrysler’s ambitions for it. Just under 4,000 Dodge vehicles were sold in the UK in 2008. At the same time, the Chrysler brand is to be moved upmarket. In its prime in the U.S, it